Social Work Practice Essay Example for Free

Social Work Practice Essay THE SUMMARY: The article of Erlinda A. Cordero, Direct Practice in Social Work: An Overview, discuss the social work being a dynamic profession and how its practice should be ready in facing the paradigm shift. The author gave historical background on social work practice before 1970 and how these practices evolve due to varied problems and situations that arise from time to time. Also, she talks on how a state of the art practice should be administered in practicing social work where she emphasizes that for an advance direct practice, such as clinical practice, one is expected to be a holder of Master of Science in Social Work degree. The author gave a quick discussion on the philosophy of direct practice and how the instrumental values evolved and eventually became the principles or guidelines to the practice of social work. The length of the author’s discussion involves the role of social workers in direct practice and the helping process. Towards the end of her article, she discourse the implication of the roles and the helping process of social work both in education and practice. At the end part, she tackles the issues and the emerging trends in social work. Look more:  social process theories essay THE REACTION: Reading the article makes me realize the rapid evolution of social work practice due to the changing events and situations and how the author wanted the social work practitioners to adapt in this change by narrowing the gap between academe and practice. Although I am not a Bachelor of Social Work degree holder I came to appreciate the importance of both social work as a profession and the social workers as the implementing person. My current work challenges me to understand the underlying principles, processes and policies in the field of social work. I think it is my responsibility to deliver quality services to my clients, and to do that, I should equipped myself with the knowledge pertaining to the practice of social work profession. I have a full understanding of the author’s points on her article, and somewhat I agree that this paradigm shift is really a big thing to the profession for it calls for acting various roles at the same time, in facing clients with multi-problems. The demand for having a generalist  perspective is deemed necessary to address this change. I would like deal on the last part of the article that talks on the issues and emerging trends. First point is on her statement â€Å"direct practice in social work demands much from both the practitioners in the field and the social work educators preparing the future professional social workers,† which I understand is very important since a cycle of exchanging ideas and experiences foster additional knowledge to the educators to give to their students who will eventually be a social worker in the field. Direct practice however involves the provision of services to clients (individuals, couples, families and groups) through casework and group work where I think and is not very sure if academe social workers had really a chance of doing this. By this, I think it is important that a registered social worker be allowed to do clinical social work practice. Second point is on her statement â€Å"the diversity of problems and situations require not only the knowledge, skills and attitude to acquire competencies for practice for practice but equally the genuine motivation and commitment to the profession,† which is very true, for motivation and commitment speaks on the passion and the reason on the question, â€Å"why are you doing t his?† For my case, I think the commitment and motivation is there but the knowledge, skills and attitude in social work is something I need to work on. Only now that I realize that the reasons why I took public administration and nursing are basically a combination of the reason why I am engaging myself in the social work profession. That is to be in a helping profession. Lastly, I want to react on her statement â€Å"like most professions in the human service arena, social work is undergoing a shift from the â€Å"disease paradigm† to the strength perspective.† Due to the demand on levelling with the current change and development, social workers should not be tied on the reason they chose the profession because of its need but basically because of the reason that they have this â€Å"spark†, a spark that fuels them to be a committed and competent social worker. For me, I acknowledge the need for social workers today, the workers that will help the sectors of children, women, PWDs, poor, older persons, etc. to be socially capable of restoring, maintaining, improving and developing their lives but I also acknowledge that to be the best social worker, one should evaluate and understand the reason why they are in the profession and how ready they are to be of service to these clients. I am so honoured to be exposed in this profession and I really admire social workers who can help change clients’ lives. I know for myself that eventually I will be one of the best social worker, committed and competent to deliver social services. This is my goal, and somehow having the decision of taking this course is a step closer to achieving this goal. APRIL KATE K. AMADA

Organizational Analysis of WalMart Store Inc

Organizational Analysis of WalMart Store Inc Introduction and brief overview of Wal-Mart store Inc. Wal-Mart store Inc. is not only the retail giant, but also is the largest grocery chain in the world. Wal-Mart store Inc. was founded in 1962. Samuel Walton and his brother J.L. Walton open their first Wal-Mart Discount City in Rogers, Arkansas (Wal-Mart History, 2010). For Wal-Mart store Inc., their common mission is: Save people money so they can live better (Wal-Mart corporate, 2010). Compared with their main competitors such as Target and K mart, Wal-Marts 2009 sales were almost 50% more. Because of its giant size and buying power, Wal-Mart can buy its products at very low prices, exchanging high purchase volumes for low cost then passing the savings onto its customers (Wikinvest Wal-Mart, 2010). Wal-Mart has 8,900 stores around the world in three different business segments of retail stores that including: Wal-Mart stores, Sams Club and Wal-Mart international. All of them offer different kinds of merchandises including electronic appliances, groceries, furniture, apparel and health beauty stuffs etc. For their business segment, they have over 54% of the companys stores are located in the United States, and the others international stores are mainly located in central and south America and China. The company mainly focuses on offering the lowest prices to attract its consumers. Wal-Mart totally earned $408 billion revenue in 2010, increase 1% compare to 2009 (Wikinvest Wal-Mart, 2010). REVENUE BY GEOGRAPHY  Ã‚  Ã‚   (USD) Annual FISCAL YEAR ENDING 31-1-2006 31-1-2007 31-1-2008 31-1- 2009 31-1-2010 Revenue International 59.2B 77.1B 90.6B 98.6B Revenue US 284B 303B Total Revenue 316B 349B 379B 406B 408B (Source: www.wikinvest.com/stock/Wal Mart_%28WMT%29/Data/Key_Metrics#Revenue_Breakdown) In 2009, Wal-Mart earned $255.7 billion in the domestic segment of the companys revenue. For Wal-Mart stores segment are further categories into three different formats including: Supercenters, Discount stores and Neighborhood Stores. For the Sams club, it is the second largest membership-only retailer club ( Costco is the first largest membership-only retailer) in United States belong to Wal-Mart Inc., their main customers mostly are offices, convenience stores, motels, restaurants and schools etc. (Wikinvest Wal-Mart, 2010). For now, Wal-Mart has total 3,121 international stores all over the world including in Mexico, Japan, Canada, China and countries in central and South America. However, recently Wal-Mart begins to slow down their growth rate in the United State and turn their main focus onto its international stores to develop growth. For international stores locations altogether earned total $98.6 billion revenue in 2009, compared to the sales of 2008, is increased 9.1% (Wikinvest Wal-Mart, 2010). Strategic History of the Industry The whole retail industry in the United States has over $4 trillion annual revenue. The main retail companies are including Wal-Mart, Home Depot, Kroger, Costco, and Target. Some of the large companies dominate some retail sectors such as mass merchandisers and grocery stores, other sectors like auto dealers and convenience stores are fragmented. However, retail industry still has many small and specialty retailers are single-store operations (Hoover, 2011). The economy deeply affects the retail demand. In other words, retail demand depends on the economy. Many different kinds of economic factors such as job growth, recession, personal income, consumer confidence and interest rates can strongly affect consumer spending behavior. When during recessionary periods, the bad economy can affect the retail sales growth rate slow drastically or even sales revenue decline. While the retail spending grows rapidly when in the period of strong economy growth, for example consumers will spend more on grocery when they have more income. However, the rising interest rates will affect consumer purchase behavior and consumer ability to finance large amount of purchase such as purchasing cars (Hoover, 2011). Strategic History of Wal-Mart Store Inc. In the early stage of strategic history for Wal-Mart, they always unchanged their vision always low price for their customers. Until 1990s, Wal-Mart announced that they planned to go global. They wanted to look for international markets for the reasons as following: First of all, Wal-Mart has facing very strong competition in United States such as Target and K mart. These two firms had aggressive expanding their business and had started sharing Wal-Marts market share. Secondly, the market in the United States is already saturated; it was becoming difficult for the company to continue its growth rate. Thirdly, the US population is accounted for only 4% of the worlds population and if they want to expand their global market, China had the potential massive growth due to their huge population of over 1.3 billion people. The last reason is, globalization opened up new markets in China and created opportunities for discount stores such as Wal-Mart (Wal-Marts Cost Leadership Strategy, 2004 ). On the other hand, Wal-Mart is using the strategy that cooperates with local suppliers to purchase their products, even though the organizational culture is standardized with the home country. This strategy is not only use to the products purchasing, but also adapted to the local cultures and stores decoration and designed are also changed to meet local taste all around the world (Wal-Marts Cost Leadership Strategy, 2004). Organizational mission statement As we know, the mission statement for Wal-Mart is every day low price. In order to insist their mission, Wal-Mart implemented three approaches in the market. First, it increased the local purchasing in order to reduce the purchasing costs and also suit consumers needs in different places. Secondly, it maintained a good relationship with their suppliers, satisfied them by paying within 3-7 days during its initial years. Thirdly, it established distribution centers (DC) and computerized its management system to improve efficiency and reduce costs (ICFAI, 2005). Business Level Strategy For these several years, Wal-Mart has been trying hard on expand its stores outside the United States. It through two different to expand their international business market: new store construction and acquisition. Acquisition strategy of supermarket chains had been a part of Wal-Marts entry and store expansion strategy in Canada, Mexico, Brazil, Japan, China and Great Britain (The Wal-Mart Puzzle, 2008). Over all, the Wal-Mart strategies were including: multiple store segments, lower daily prices, lots of name-brand merchandise, reduce operating costs, emphasized customers satisfied service, wide selection products, disciplined expansion into new geographic markets, and using acquisition to enter foreign market (Wal-Mart Store Inc., 2010). However, no matter Wal-Mart are in which foreign country, their company vision always low prices is never changed. The companys low distribution costs and cost-efficient supply chain management are the big reasons why Wal-Mart is so success and at the same time reduce the products prices. Wal-Mart has get into distribution efficiency compare with their competitors because of its rural store locations. Current strategy for the major operations/functions of the company Current strategies for Wal-Mart are including low costs, high volume, increase customer satisfaction and expansion strategy. Wal-Mart creates name recognition and customer satisfaction, and combined the retailer with the reputation of offering the best prices. They also expand their new business segments to different sectors such as pharmacies, automotive repair, and grocery sales to increase their sales revenue. Expansion strategy: The company realized that building a new store will allow for increase market share value. After their success in the rural areas, Wal-Mart moved to urban areas and then moved to surrounding areas. The expansion strategy made Wal-Mart the number one retail store in the United States. As Wal-Mart continue its expansion domestically, the firm decided to go international. Furthermore, Wal-Mart realized that acquiring an existing retail firm is necessary for expand domestic and international markets. Therefore, Wal-Mart by acquire retail store which enable to expand locally and internationally. Always low prices make customers live better strategy is believed the strongest strategy used by Wal-Mart. The firm developed the idea of dealing directly with the manufacturer and with the power control by Wal-Mart will enable it to get the best deal from the manufacturers and suppliers. Organizational structure, culture, and control systems (Source: http://www.theofficialboard.com/org-chart/wal-mart-stores) Saving people money to help them live better was the mission for Wal-Mart. Hence, Wal-Mart negotiates different suppliers and understanding their cost structure in order to reduce the price. Wal-Mart has to be certain that the manufacturers were doing their best to cut down costs. Also, Wal-Mart believed in establishing a long-term relationship with their suppliers. Wal-Mart had 129 distribution centers located at different locations all over the US. Over 80,000 items were stocked in these centers. Wal-Marts own warehouses directly supplied 85 percent of the inventory, as compared to 50-65 % for competitors. Shipping costs for Wal-Mart is about 3 % which is lower than its competitors, 5%. The distribution centers ensured a steady and consistent flow of products to support the supply function (Wal-Marts Cost Leadership Strategy, 2004). Wal-Marts logistics infrastructure was its fast and successful transportation system. The distribution centers were serviced by more than 3,500 company owned trucks. To make its distribution process more efficient, Wal-Mart also uses a logistics technique called cross-docking. In this system, the finished goods were directly picked up from the manufacturing plant from suppliers, and then directly supplied to the customers. The system reduced the handling and storage of finished goods, eliminating the role of the distribution centers and stores (Wal-Marts Cost Leadership Strategy, 2004). SWOT Analysis for Wal-Mart Store Inc.. Strengths Reputation Brand Name: Wal-Mart is a powerful brand and pioneer in the retail industry with the wide spread network of stores. It has a reputation for low price, convenience and a wide range of products all in one store for customers. Wal-Mart has captured about 10% of the retail market in the U.S. and continues to expand. Wal-Mart stores continue to open all over the country making Wal-Mart a household name. Wal-Mart has also been widely acknowledged for its social responsibility actions. The company has donated to a variety of charitable organizations and has been accredited for bringing jobs and wealth to less developed communities. Offer Low Prices: Wal-Mart uses its enormous size and buying power to pressure its suppliers into extremely low prices, offering orders of high volumes of merchandise in exchange for low prices. The good thing about Wal-Mart is that its shifts the low cost advantage to customers and available the products at lower prices. It has loyal customer base because it meets the expectation of customer by always delivering the goods at lower prices at compare to its competitors. Expand Global Market: Wal-Mart has aggressively expands its international market over the past few years and has experienced global expansion. For example its purchase of the United Kingdom based retailer ASDA. Technology: Technology is strength to Wal-Mart with its inventory control system that was recognized as the most sophisticated in retailing. The technology linked all the stores to the headquarters and the companys distribution centers. It also enables the warehouse of which the goods are ordered, and direct the flow of goods to the store and proper shelves. Supply chain and logistics management: Supply chain and logistics management are one of the strengths of Wal-Mart. This allows Wal-Mart to utilize the Just- in-time inventory concept and avoid the pilling up inventory to save the extra cost for maintaining inventories in the warehouses. Human Resource: Wal-Mart always keen to provide training to their employees to improve the customer service level. The firm hire locally, provides training programs for its employees. Wal-Mart also gets its employees involve and encourage them to make use of words like: we, us, and ours. It also provides stock ownership and profit sharing with great contribution from the H. R of the firm. Wal-Mart was named one of the best 100 firms to work for. Cross-docking inventory system: Using the cross-dock technique, Wal-Mart was able to effectively leverage their logistical volume into a core strategic competency. Wal-Mart operates an extensive satellite network of distribution centers serviced by company owned trucks. Its satellite network sends point of sale (POS) data directly to 4,000 vendors. Each register is directly connected to a satellite system sending sales information to Wal-Marts headquarters and distribution centers. Weaknesses Employee turnover: Wal-Mart has high employee turnover which costs more money and time for company to train the new employee. Bad publicity: Wal-Mart is currently facing a gender discrimination lawsuit. Their female employees accuses that they were discriminated against in matters regarding pay and promotions. And also, Their female managers were accounted for the minority group in the company. Lock of flexibility: Wal-Mart sell very wide range kinds of products for example like clothes, food, pharmacy or stationary which lack of flexibility compare with other more focused competitors. Other competitors may have the ability to make changes and improve on a certain product lines when the needs of their customers change. Wal-Mart, however, may have too much merchandise and not be able to focus in on sectors that need to be improved. Some products have poor quality: Although Wal-Mart provides low price of products, however, customers sometimes complain about the poor quality of few products. Facing difficulty in International market: It is hard for Wal-Mart to expand their business out of US to totally different countries all around the world. Moreover, Wal-Mart has to facing different culture and customer behavior in different countries, for example Wal-Mart facing difficulty to expand the market in China. Opportunities Customers: Because Wal-Mart provides low price to their customers, so they are able to attract more customers. Furthermore, customers basically are able to purchasing everything in one store that satisfied their needs. Wal-Mart 24 hours stores also satisfied their customers. Diversified store types: Wal-Marts different store types and new locations provide more opportunities to exploit new market. Stores diversified from local, small-based sites to large super centers. International Expansion: No doubt that continued expand the international market is a huge opportunity for Wal-Mart. Wal-Marts oversea stores have experienced significant growth. There are actually tremendous opportunities for future growth in developing countries and Asian markets than in the United States such as China and India. Creating strategic alliances and licensing agreements with other global retailers are ways to move into different countries. Threats Competition: Wal-Mart faces different strong competitions locally and internationally. Wal-Mart main competitors are including Kmart, Target, Carrefour and Costco wholesale. In 2010, the Net Profit Margin for Wal-Mart is 3.59%, Target 4.22%, Costco wholesale 1.69%, Carrefour 0.38%, respectively (Hoovers, 2010). Target is Wal-Marts direct competitor in the US, offering a range of general merchandise in a similar store format (Wikinvest, 2010). Economy Recession: The revenue for Wal-Mart is affected by economy recession. Good economy is an opportunity for great business, because customers will have more money to spend. If the economy is great, there will be more jobs and people will shop more. However, if the economy is bad, there will be fewer jobs and people will shop less. Also, with the high price of gasoline and its effect on the economy, Wal-Mart will certainly be affected the most. Strategy imitation: Wal-Mart strengthens its competitive advantage on low-cost products. Other competitors may imitate their low-cost strategy to take over their market shares. Low Brand Loyalty: In the retail industry, customers would like to choose the product with the lowest price. In other words, customers do not care about the brand or which retail stores, if Costco has the exactly same chips that sell cheaper than in the Wal-Mart, then customers will choose to buy the chips in the Costco not Wal-Mart. TOWS MATRIX STRENGTHS WEAKNESSES Reputation Brand Name Bad publicity Offer Low Prices Lock of flexibility Expand Global Market Some products have poor quality Technology Facing difficulty in International market Supply chain and logistics management Employee turnover Human Resource Cross-docking inventory system OPPORTUNITIES OPPORTUNITIES-STRENGTHS OPPORTUNITIES-WEAKNESSES Customers Build on its already efficient distribution system to further expand in the U.S and globally. Wal-Mart should be awareness and strict to control of the quality of the product in order to keep their customers basis. Diversified Store Types Expand diversified store types to International market in order to increase profit in International market. Set higher employment standards through enhanced training to keep their employees have best performance. International Expansion Duplicated the successful delivery logistic management and the distribution centers into International market. Continue to build on cost efficient pricing and production due to expansion. Go into new markets and buy out their local retailers to gain market share. THREATS THREATS-STRENGTHS THREATS-WEAKNESSES Competition Buy raw materials or products from local suppliers to hold a better political status within the local community further to compete with their competitors. Human resource department should set a benefits long-term promotion program or standard and training program for their employees in order to decrease the employee turnover. Economy Recession Create their own brand of products and increase the quality of products in order to establish customers loyalty. Establish joint venture partnerships or long-term relationship with local retail companies to get the advantages in the International segment. Strategy imitation Develop strong RD and technology to enhance the competitive advantage and avoid imitation from other competitors. Low Brand Loyalty Five Forces Analysis for Wal-Mart Store Inc. Threat of entrances Low The threat of new entrance in the grocery and discount retailer industry is very low. New entrants have to face with the strong low-price competition among exist giant retail companies like Wal-Mart, Costco and Target. New entrants need to invest large amount of capitals to establish their brand recognition, service, and variety of product offerings that Wal-Mart, Target, and others competitors continue to improve on each day. In addition, existing companies can drop prices lower in order to force a new competitor out of the market. Therefore, the threat of entrances is low. Power of buyer-High Customers have many choosing opportunities and consider about products very details. They want the product now and they want it with the best service, best quality and reasonable price. Customers also enjoy increasing choice of products and choose one product that has the best quality and better price. For example, if customers find out Target sells an exactly product that has better quality and price than Wal-Mart, and then they will choose to buy it in Target instead of Wal-Mart. Power of Suppliers: Low The bargaining power of suppliers is very low. Wal-Mart is very famous on giving pressure to their suppliers to cut their price lower and lower in order to offer the lowest price to their customers. On the other hand, become the supplier of Wal-Mart is a very fierce competition. In 2004, about 10,000 new suppliers applied to become Wal-Mart vendors. However, only about 200, or 2%, were ultimately accepted by Wal-Mart (Gwendolyn Bounds, The Wall Street Journal). Therefore, the bargaining power of suppliers is low. Rivalry High The competition in the US grocery and discount retailer industry is very high. The main competitors for Wal-Mart in the local market are Kmart and Target. These companies also have to face competition from wholesalers such as BJs, Costco and even the international market such as Carrefour. Wal-Mart has adopted a cost leadership generic strategy. In the past, most companies have not been able to match Wal-Marts strategy everyday low prices. However, Wal-Marts barrier to entry (economies of scale) and strength (supply-chain management) can be easily imitated with sufficient resources. Therefore, retailers are in a fierce competition that see who can offer their customers the lowest price. Threat of substitute Low The threat of substitutes in this industry is low because only few companies have ability to offer such a variety of products available instantly and also low prices. One possible substitute is online shopping; however, customers usually do the online shopping for clothes or other stuffs but not for food or grocery shopping. Therefore, the threat of substitute is low. B. Strategic direction Key Strategic Issues Issue #1: Open too many new stores close to existing stores lead to new stores taking over the market shares from existing stores. Status Quo Wal- Mart depends on opens many new stores and expands into new market to increase the long-term sales and income growth. However, because of Wal-Marts large size of expansion, new stores are effects the sales on existing stores. For example, Wal-Mart builds a store relatively close to an already existing store, the new store might take away customers from the old store thus decrease the sales in existing stores (Wal-Mart, 2010). Evolutionary Change (Incremental Improvement) In order to solve this problem, Wal-Mart expands their business segment into international market instead of domestic market. For example, Wal-Mart opened 5 times number of stores in the international market in 2010 compared to domestic stores; most of stores are in Mexico, China, and Central America (Wal-Mart, 2010). Revolutionary Change (Huge/Drastic Change) Wal-Mart is also aggressively to open business segments in India if the country opens up the sector to foreign direct investment. India has retail market more than 1 billion; no doubt India is a huge opportunity for Wal-Mart. However, retailers that carry multiple brands (like Wal-Mart) are restricted to wholesale outlets in India. After Indias policy change, Wal-Mart is allowed to expand superstores and generate revenue in India (Wal-Mart, 2010). Specific tactics to implement the strategy Wal-Mart needs to establish long-term relationship or joint venture with local retail company to get into the market in India. Although in 2006, Wal-Mart announced that it had tied up with Bharti Enterprises Ltd. (Bharti) to get into the Indian retail sector. Bharti was a diversified company, and one of the biggest mobile telephone service providers in India (Wal-Mart and the Indian Retail Sector, 2007). However, because of the government policy, the small retailers groups and the Left parties against allowing the company into India are all the barriers that Wal-Mart has to face it. Issue #2: International competitors Status Quo In order to expand and improve the sales revenue for the economy recession especially in the domestic market, Wal-Mart has been aggressively expand its business segment into international market. However, the local big retailers or small retailers groups are against Wal-Mart to get into their market to take over the market shares because of its low price strategy (Wal-Mart, 2010). Evolutionary Change (Incremental Improvement) Improve its supply chain, logistic and technology segment to lower its delivery and operation costs in order to compete with local big retailers such as Britains Tesco, Frances Carrefour, and Germanys Metro (Wal-Mart, 2010). On the other hand, retail business segment is hard to create products differentiation, because commodity products are all the same for customers. The only way that gains the market shares for retail stores is not only low price but also quality of products. Therefore, Wal-Mart should awareness of its quality of products to attract more customers even in the international market. Revolutionary Change (Huge/Drastic Change) Wal-Mart should acquire and purchase the local retail companies in order to get into the international market. On the other hand, establish long-term relationship with local suppliers to have the win-win situation for their cooperation. Specific tactics to implement the strategy In the beginning of year 1, 2 and 3, Wal-Mart should first focus on improving its supply chain, logistic and technology improvement in order to compete with local big retailers on its lower operation, delivery costs and high quality of products. For the long-term tactics, Wal-Mart should deeply penetrate into the local market, understand different cultures and customers behaviors and then cooperate with local suppliers to establish long-term partnership. Personal assessment SWOT Analysis of myself in relation to the organization (What can I offer to the organization?). Strengths: International expansion (China): Wal-Mart is extremely aggressively penetrated into the market in China. Also, no doubt that China has 1.3 billion populations which accounted for the most majority population in the world, creates a huge business opportunity for Wal-Mart. Therefore, Wal-Mart needs a manager who can speak fluently Mandarin and English, and really understand about Chinese culture and Chinese customers behavior. Hence, I can offer Wal-Mart my knowledge to develop more opportunity in Chinas market in order to maximize the profits. Weaknesses: Lock of working experience: Even though I can speak fluently Mandarin and understand the Chinese culture and customers behavior; however, I still lack of working experiences. I do have some part time working experience such as working in starbucks, but do not have full time working experiences. Opportunities: Because of my professional knowledge (bachelor and master degree are both business management) are expertise on this field which can offer Wal-Mart a professional employees or manager. Moreover, my family also has business in China, Hangchow, which makes me has understanding and interested about China. I can provide Wal-Mart establish partnership with local suppliers and establish long-term relationship with them to compete with local retails competitors. Threats: Many applicants around the world: There is still having many talented applicants around the world apply to get into this company. Some of the applicants have high education degree and business knowledge and also have ability to speak many different kinds of languages. Therefore, I am in extremely fierce competition. Not every business segment in Wal-Mart is my expertise: I have weakened and lower advantages compared to local American because of the speaking and cultural differences. Furthermore, the company does business in many different retail formats, including supercenters, food and drugs, general merchandise stores, cash and carry stores, membership warehouse clubs, apparel stores, soft discount stores and restaurants. However, not every business segment in Wal-Mart is in my field of expertise. Financial Analysis 2010 Annual Sales (Figure2-1) (Source:Hoovers,2011,http://0subscriber.hoovers.com.leopac.ulv.edu/H/company360/competitiveLandscape.html?companyId=11600000000000) As you can see in Figure 2-1, this is 2010 annual sales for 4 main retail stores in the United States. They are including Wal-Mart, Target, Costco Wholesale and Carrefour. Wal-Mart has almost $400 billion sales in 2010. Compared to other competitors, annual sales for Wal-Mart was much higher than other companies. Carrefour annual sale in 2010 was around $100 billion. Annual sales for Target and Costco were just around $50 billion in 2010. 2010 Net Profit Margin (Figure2-2) (Source:Hoovers,2011,http://0subscriber.hoovers.com.leopac.ulv.edu/H/company360/competitiveLandscape.html?companyId=11600000000000) In Figure 2-2, net profit margin in 2010 for Wal-Mart was 2.98%. Target was higher than Wal-Mart which had 3.69% net profit margin in 2010. Other two competitors, Costco and Carrefour were both under 1.84% in net profit margin in 2010. Figure 2-3 (Source:Hoovers,2011,http://0subscriber.hoovers.com.leopac.ulv.edu/H/company360/competitiveLandscape.html?companyId=11600000000000) The Return on Asset ratio is useful in measuring how efficiently a company uses its assets to generate profit. By definition, ROA is calculated by dividing the Net Income by the total asset of a company. Refer to Figure 2-3, ROA for Wal-Mart from 2006 to 2010 are much higher than its competitors. Wal-Marts ROA were around 9% to 10% each year, compared to its competitors which were all much lower than Wal-Mart. This basically means that Wal-Mart utilizes its assets well enough to generate profit in comparison with their competitors. However, ROA in 2007 for Target is higher than Wal-Mart, Target 9.29%, Wal-Mart 9.05%. Targets major competitive advantage over Wal-Mart lies in its customer base: the average household income for Target customers is about $50,000 a year, whereas the average yearly income for a Wal-Mart customer is only $35,000 Figure 2-4 (Source:Hoovers,2011,http://0subscriber.hoovers.com.leopac.ulv.edu/H/company360/competitiveLandscape.html?companyId=11600000000000) The return on Stockholders Equity (ROE) ratio measures the percentage of profit earned on stockholders investment in the company. In other words, return on equity  measures a corporations profitability  by revealing how much  profit a company generates  with the money shareholders have invested.  Ã‚   In Figure 2-4, ROE for Wal-Mart were around 20% from year 2006 to 2010, compared to other competitors which are higher than others. Figure 2-5 (Source:Hoovers,2011,http://0subscriber.hoovers.com.leopac.ulv.ed

Of Mice An Men Essay -- essays research papers

The story Of Mice and Men took place during the 1930’s. That time period was very different from today. Race and gender were very important characteristics that determined whether a person had the opportunity to make money. The 1930’s were also a time where people started questioning life and the American culture. Many people like John Steinbeck thought that life was very unfair and questioned whether if life was even worth living. In Of Mice and Men John Steinbeck demonstrates that mans dream is destined to be destroyed by a cruel reality.   Ã‚  Ã‚  Ã‚  Ã‚  George was a very smart and able man who had taken responsibility of a mentally-challenged man named Lennie. George could have found a good steady job for which he could have stayed at and made good money, but when he went to work with Lennie, Lennie made a mistake that got both of them in trouble. George was a very good person for taking care of Lennie. Lennie was very dumb, but he always remembered the dream he and George shared. The main dream that George possessed was to be happy, and he realized that even though taking care of Lennie was hard work at times, he was happiest with Lennie. George would repeat their dream to Lennie. The nicest thing George ever did for Lennie was giving him hope, and that’s what mentioning the dream farm did. Lennie always wanted to â€Å"live of the fatta land† (81), and â€Å"have rabbits, and puppies, go on George.† George saved a man’s life, and in return he got nothing. George’s d...

Analysis of Shakespeares The Tempest - Racism :: free essay writer

Racism in The Tempest One manifestation of racism that Cesaire surfaces is the proliferation of negative Black stereotypes. Cesaire uses Prospero to expose the feeble, racist stereotypes many Whites propagate about Blacks. Prospero, presenting a common White opinion, says to Caliban, "It [Caliban's living quarters] wouldn't be such a ghetto if you took the trouble to keep it clean" (13). Such a statement is clearly racist and plays into the stereotypes many Whites have about Blacks (i.e., they are lazy and dirty). These stereotypes are White lies. The cleanliness of a residence has very little to do with whether it is a ghetto or not. Also, Prospero's stereotypical response puts the blame on Blacks for problems that were ultimately created by European colonization and the subsequent employment of Africans as slaves. Furthermore, it can he argued that Whites are the lazy race because they are the ones who initiated African slave labor. Another stereotype that Whites often impose on Blacks has to do with a Black man's supposed desire to have sex with White women. Cesaire addresses this issue when Prospero accuses Caliban of trying to rape his daughter(l3). Cesaire is pointing out a classic case of White male guilt projection. History has clearly shown that more White men, supposedly pious slave owners in particular, have taken advantage of Black women, than Black males have of White women. The historical White power structures in America have facilitated the circumstances that have made this kind of sexual exploitation of Black women possible. By using Prospero to accuse Caliban of laziness and sexual impropriety, Cesaire poignantly reveals: the hypocrisy of Whites. Another manifestation of racism that Cesaire draws to our attention is the woefully inadequate educational opportunities that exist for Blacks in America Caliban indicts Prospero when he says, "as for your learning, did you ever impart any of that to me? No, you took care not to. All of your science you keep for yourself alone, shut up in those big books" (12) While such a statement is historically accurate in the sense that Whites sought to keep Black slaves uneducated so that it would be easier to manipulate them, the statement also addresses the more subtle, but no less evil, form of educational racism that still exists to this day. Jonathan Kozol paints a graphic picture of degrading squalor when it comes

Against drugs :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Drugs should not be legalized because there would be an increase in drug abuse due to its availability. Legalized drugs would become cheaper and more appealing to people who previously had not tried drugs. Addicts who tend to stop, not by choice, would not stop because drugs would be more accessible if legalized.   Ã‚  Ã‚  Ã‚  Ã‚  The result of drug abuse is thousands of addicts in denial. The good news is that the United States had 286 million dollars and 81,762 drug seizures due to drugs alone, but the bad news is that the number of prisoners has reached 70 percent which will cost the taxpayers 30 million dollars a year to put them in jail annually. (U.S. Department of Justice 1996). Also will the drugs have an effect on the worlds future children if made legal. There is a higher possibility of drug abuser parents if drugs are made legal.   Ã‚  Ã‚  Ã‚  Ã‚  For several decades drugs have been one of the major problems of society. There have been escalating views on the war against drugs and countless dollars spent on rehabilitation, but the problem still exists. Not only has the problem increased but drug related problems are on the rise. Drug abuse is a killer in the country. Some are addicts, while others become users.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Has drug abuse played a part in criminal activity? If so how? What will happen to our society, if drugs are legalized? Legalization of drugs is not in the future of the country. Why does the idea of legalization appear and reappear when there is so little support for it? Some proponents of legalization are seeking to normalize the behavior of drug- taking, and many of them are people who use, or have used drugs with little significant impact. Many proponents are wealthy members of the elite who live in

Fuzzy Logic

Overview The reasoning in fuzzy logic is similar to human reasoning. It allows for approximate values and inferences as well as incomplete or ambiguous data (fuzzy data) as opposed to only relying on crisp data (binary yes/no choices). Fuzzy logic is able to process incomplete data and provide approximate solutions to problems other methods find difficult to solve. Terminology used in fuzzy logic not used in other methods are: very high, increasing, somewhat decreased, reasonable and very low. [4] [edit]Degrees of truth Fuzzy logic and probabilistic logic are mathematically similar – both have truth values ranging between 0 and 1 – but conceptually distinct, due to different interpretations—see interpretations of probability theory. Fuzzy logic corresponds to â€Å"degrees of truth†, while probabilistic logic corresponds to â€Å"probability, likelihood†; as these differ, fuzzy logic and probabilistic logic yield different models of the same real-world situations. Both degrees of truth and probabilities range between 0 and 1 and hence may seem similar at first. For example, let a 100 ml glass contain 30 ml of water. Then we may consider two concepts: Empty and Full. The meaning of each of them can be represented by a certain fuzzy set. Then one might define the glass as being 0. 7 empty and 0. 3 full. Note that the concept of emptiness would be subjective and thus would depend on the observer or designer. Another designer might equally well design a set membership function where the glass would be considered full for all values down to 50 ml. It is essential to realize that fuzzy logic uses truth degrees as a mathematical model of the vagueness phenomenon while probability is a mathematical model of ignorance. edit]Applying truth values A basic application might characterize subranges of a continuous variable. For instance, a temperature measurement for anti-lock brakes might have several separate membership functions defining particular temperature ranges needed to control the brakes properly. Each function maps the same temperature value to a truth value in the 0 to 1 range. These truth values can then be used to determine how the brakes should be controlled. Fuzzy logic temperature In this image, the meaning of the expressions cold, warm, and hot is represented by functions mapping a temperature scale. A point on that scale has three â€Å"truth values†Ã¢â‚¬â€one for each of the three functions. The vertical line in the image represents a particular temperature that the three arrows (truth values) gauge. Since the red arrow points to zero, this temperature may be interpreted as â€Å"not hot†. The orange arrow (pointing at 0. 2) may describe it as â€Å"slightly warm† and the blue arrow (pointing at 0. 8) â€Å"fairly cold†. [edit]Linguistic variables While variables in mathematics usually take numerical values, in fuzzy logic applications, the non-numeric linguistic variables are often used to facilitate the expression of rules and facts. 5] A linguistic variable such as age may have a value such as young or its antonym old. However, the great utility of linguistic variables is that they can be modified via linguistic hedges applied to primary terms. The linguistic hedges can be associated with certain functions. [edit]Example Fuzzy set theory defines fuzzy operators on fuzzy sets. The problem in applying this is that the appropriate fuzzy operator may not be known. For this reason, fuzzy logic usually uses IF-THEN rules, or constructs that are equivalent, such as fuzzy associative matrices. Rules are usually expressed in the form: IF variable IS property THEN action For example, a simple temperature regulator that uses a fan might look like this: IF temperature IS very cold THEN stop fan IF temperature IS cold THEN turn down fan IF temperature IS normal THEN maintain level IF temperature IS hot THEN speed up fan There is no â€Å"ELSE† – all of the rules are evaluated, because the temperature might be â€Å"cold† and â€Å"normal† at the same time to different degrees. The AND, OR, and NOT operators of boolean logic exist in fuzzy logic, usually defined as the minimum, maximum, and omplement; when they are defined this way, they are called the Zadeh operators. So for the fuzzy variables x and y: NOT x = (1 – truth(x)) x AND y = minimum(truth(x), truth(y)) x OR y = maximum(truth(x), truth(y)) There are also other operators, more linguistic in nature, called hedges that can be applied. These are generally adverbs such as â€Å"very†, or â€Å"somewhat†, which modify the meaning of a set using a mathematical formula. [edit]Logical analysis In mathematical logic, there are several formal systems of â€Å"fuzzy logic†; most of them belong among so-called t-norm fuzzy logics. edit]Propositional fuzzy logics The most important propositional fuzzy logics are: Monoidal t-norm-based propositional fuzzy logic MTL is an axiomatization of logic where conjunction is defined by a left continuous t-norm, and implication is defined as the residuum of the t-norm. Its models correspond to MTL-algebras that are prelinear commutative bounded integral residuated lattices. Basic propositional fuzzy logic BL is an extension of MTL logic where conjunction is defined by a continuous t-norm, and implication is also defined as the residuum of the t-norm. Its models correspond to BL-algebras. Lukasiewicz fuzzy logic is the extension of basic fuzzy logic BL where standard conjunction is the Lukasiewicz t-norm. It has the axioms of basic fuzzy logic plus an axiom of double negation, and its models correspond to MV-algebras. Godel fuzzy logic is the extension of basic fuzzy logic BL where conjunction is Godel t-norm. It has the axioms of BL plus an axiom of idempotence of conjunction, and its models are called G-algebras. Product fuzzy logic is the extension of basic fuzzy logic BL where conjunction is product t-norm. It has the axioms of BL plus another axiom for cancellativity of conjunction, and its models are called product algebras. Fuzzy logic with evaluated syntax (sometimes also called Pavelka's logic), denoted by EVL, is a further generalization of mathematical fuzzy logic. While the above kinds of fuzzy logic have traditional syntax and many-valued semantics, in EVL is evaluated also syntax. This means that each formula has an evaluation. Axiomatization of EVL stems from Lukasziewicz fuzzy logic. A generalization of classical Godel completeness theorem is provable in EVL. edit]Predicate fuzzy logics These extend the above-mentioned fuzzy logics by adding universal and existential quantifiers in a manner similar to the way that predicate logic is created from propositional logic. The semantics of the universal (resp. existential) quantifier in t-norm fuzzy logics is the infimum (resp. supremum) of the truth degrees of the instances of the quantified subformula. [edit]Decidability issues f or fuzzy logic The notions of a â€Å"decidable subset† and â€Å"recursively enumerable subset† are basic ones for classical mathematics and classical logic. Then, the question of a suitable extension of such concepts to fuzzy set theory arises. A first proposal in such a direction was made by E. S. Santos by the notions of fuzzy Turing machine, Markov normal fuzzy algorithm and fuzzy program (see Santos 1970). Successively, L. Biacino and G. Gerla showed that such a definition is not adequate and therefore proposed the following one. U denotes the set of rational numbers in [0,1]. A fuzzy subset s : S [0,1] of a set S is recursively enumerable if a recursive map h : S? N U exists such that, for every x in S, the function h(x,n) is increasing with respect to n and s(x) = lim h(x,n). We say that s is decidable if both s and its complement –s are recursively enumerable. An extension of such a theory to the general case of the L-subsets is proposed in Gerla 2006. The proposed definitions are well related with fuzzy logic. Indeed, the following theorem holds true (provided that the deduction apparatus of the fuzzy logic satisfies some obvious effectiveness property). Theorem. Any axiomatizable fuzzy theory is recursively enumerable. In particular, the fuzzy set of logically true formulas is recursively enumerable in spite of the fact that the crisp set of valid formulas is not recursively enumerable, in general. Moreover, any axiomatizable and complete theory is decidable. It is an open question to give supports for a Church thesis for fuzzy logic claiming that the proposed notion of recursive enumerability for fuzzy subsets is the adequate one. To this aim, further investigations on the notions of fuzzy grammar and fuzzy Turing machine should be necessary (see for example Wiedermann's paper). Another open uestion is to start from this notion to find an extension of Godel’s theorems to fuzzy logic. [edit]Fuzzy databases Once fuzzy relations are defined, it is possible to develop fuzzy relational databases. The first fuzzy relational database, FRDB, appeared in Maria Zemankova's dissertation. Later, some other models arose like the Buckles-Petry model, the Prade-Testemale Model, the Umano-Fukami model or t he GEFRED model by J. M. Medina, M. A. Vila et al. In the context of fuzzy databases, some fuzzy querying languages have been defined, highlighting the SQLf by P. Bosc et al. and the FSQL by J. Galindo et al. These languages define some structures in order to include fuzzy aspects in the SQL statements, like fuzzy conditions, fuzzy comparators, fuzzy constants, fuzzy constraints, fuzzy thresholds, linguistic labels and so on. [edit]Comparison to probability Fuzzy logic and probability are different ways of expressing uncertainty. While both fuzzy logic and probability theory can be used to represent subjective belief, fuzzy set theory uses the concept of fuzzy set membership (i. e. , how much a variable is in a set), and probability theory uses the concept of subjective probability (i. . , how probable do I think that a variable is in a set). While this distinction is mostly philosophical, the fuzzy-logic-derived possibility measure is inherently different from the probability measure, hence they are not directly equivalent. However, many statisticians are persuaded by the work of Bruno de Finetti that only one kind of mathematical uncertainty is needed and thus fuzzy logic is unnecessary. On the other hand, Bart Kosko argues[citation needed] that probability is a subtheory of fuzzy logic, as probability only handles one kind of uncertainty. He also claims[citation needed] to have proven a derivation of Bayes' theorem from the concept of fuzzy subsethood. Lotfi Zadeh argues that fuzzy logic is different in character from probability, and is not a replacement for it. He fuzzified probability to fuzzy probability and also generalized it to what is called possibility theory. (cf. [6]) [edit]See also Logic portal Thinking portal Artificial intelligence Artificial neural network Defuzzification Dynamic logic Expert system False dilemma Fuzzy architectural spatial analysis Fuzzy associative matrix Fuzzy classification Fuzzy concept Fuzzy Control Language Fuzzy Control System Fuzzy electronics Fuzzy mathematics Fuzzy set Fuzzy subalgebra FuzzyCLIPS expert system Machine learning Multi-valued logic Neuro-fuzzy Paradox of the heap Rough set Type-2 fuzzy sets and systems Vagueness Interval finite element Noise-based logic [edit]Notes ^ Novak, V. , Perfilieva, I. and Mockor, J. (1999) Mathematical principles of fuzzy logic Dodrecht: Kluwer Academic. ISBN 0-7923-8595-0 ^ â€Å"Fuzzy Logic†. Stanford Encyclopedia of Philosophy. Stanford University. 2006-07-23. Retrieved 2008-09-29. ^ Zadeh, L. A. (1965). Fuzzy sets†, Information and Control 8 (3): 338–353. ^ James A. O'Brien; George M. Marakas (2011). Management Information Systesm (10th ed. ). New York: McGraw Hill. pp. 431. ^ Zadeh, L. A. et al. 1996 Fuzzy Sets, Fuzzy Logic, Fuzzy Systems, World Scientific Press, ISBN 9810224214 ^ Novak, V. Are fuzzy sets a reasonable tool for modeling vague phenomena? , Fuzzy Sets and Systems 156 ( 2005) 341—348. [edit]Bibliography Von Altrock, Constantin (1995). Fuzzy logic and NeuroFuzzy applications explained. Upper Saddle River, NJ: Prentice Hall PTR. ISBN 0-13-368465-2. Arabacioglu, B. C. (2010). â€Å"Using fuzzy inference system for architectural space analysis†. Applied Soft Computing 10 (3): 926–937. Biacino, L. ; Gerla, G. (2002). â€Å"Fuzzy logic, continuity and effectiveness†. Archive for Mathematical Logic 41 (7): 643–667. doi:10. 1007/s001530100128. ISSN 0933-5846. Cox, Earl (1994). The fuzzy systems handbook: a practitioner's guide to building, using, maintaining fuzzy systems. Boston: AP Professional. ISBN 0-12-194270-8. Gerla, Giangiacomo (2006). â€Å"Effectiveness and Multivalued Logics†. Journal of Symbolic Logic 71 (1): 137–162. doi:10. 2178/jsl/1140641166. ISSN 0022-4812. Hajek, Petr (1998). Metamathematics of fuzzy logic. Dordrecht: Kluwer. ISBN 0792352386. Hajek, Petr (1995). â€Å"Fuzzy logic and arithmetical hierarchy†. Fuzzy Sets and Systems 3 (8): 359–363. doi:10. 1016/0165-0114(94)00299-M. ISSN 0165-0114. Halpern, Joseph Y. (2003). Reasoning about uncertainty. Cambridge, Mass: MIT Press. ISBN 0-262-08320-5. Hoppner, Frank; Klawonn, F. ; Kruse, R. ; Runkler, T. (1999). Fuzzy cluster analysis: methods for classification, data analysis and image recognition. New York: John Wiley. ISBN 0-471-98864-2. Ibrahim, Ahmad M. (1997). Introduction to Applied Fuzzy Electronics. Englewood Cliffs, N. J: Prentice Hall. ISBN 0-13-206400-6. Klir, George J. ; Folger, Tina A. (1988). Fuzzy sets, uncertainty, and information. Englewood Cliffs, N. J: Prentice Hall. ISBN 0-13-345984-5. Klir, George J. ; St Clair, Ute H. ; Yuan, Bo (1997). Fuzzy set theory: foundations and applications. Englewood Cliffs, NJ: Prentice Hall. ISBN 0133410587. Klir, George J. ; Yuan, Bo (1995). Fuzzy sets and fuzzy logic: theory and applications. Upper Saddle River, NJ: Prentice Hall PTR. ISBN 0-13-101171-5. Kosko, Bart (1993). Fuzzy thinking: the new science of fuzzy logic. New York: Hyperion. ISBN 0-7868-8021-X. Kosko, Bart; Isaka, Satoru (July 1993). â€Å"Fuzzy Logic†. Scientific American 269 (1): 76–81. doi:10. 1038/scientificamerican0793-76. Montagna, F. (2001). â€Å"Three complexity problems in quantified fuzzy logic†. Studia Logica 68 (1): 143–152. doi:10. 1023/A:1011958407631. ISSN 0039-3215. Mundici, Daniele; Cignoli, Roberto; D'Ottaviano, Itala M. L. (1999). Algebraic foundations of many-valued reasoning. Dodrecht: Kluwer Academic. ISBN 0-7923-6009-5. Novak, Vilem (1989). Fuzzy Sets and Their Applications. Bristol: Adam Hilger. ISBN 0-85274-583-4. Novak, Vilem (2005). â€Å"On fuzzy type theory†. Fuzzy Sets and Systems 149 (2): 235–273. doi:10. 1016/j. fss. 2004. 03. 027. Novak, Vilem; Perfilieva, Irina; Mockor, Jiri (1999). Mathematical principles of fuzzy logic. Dordrecht: Kluwer Academic. ISBN 0-7923-8595-0. Onses, Richard (1996). Second Order Experton: A new Tool for Changing Paradigms in Country Risk Calculation. ISBN 8477195587. Onses, Richard (1994). Determination de l? incertitude inherente aux investissements en Amerique Latine sur la base de la theorie des sous ensembles flous. Barcelona. ISBN 8447508811. Passino, Kevin M. ; Yurkovich, Stephen (1998). Fuzzy control. Boston: Addison-Wesley. ISBN 020118074X. Pedrycz, Witold; Gomide, Fernando (2007). Fuzzy systems engineering: Toward Human-Centerd Computing. Hoboken: Wiley-Interscience. ISBN 978047178857-7. Pu, Pao Ming; Liu, Ying Ming (1980). â€Å"Fuzzy topology. I. Neighborhood structure of a fuzzy point and Moore-Smith convergence†. Journal of Mathematical Analysis and Applications 76 (2): 571–599. doi:10. 1016/0022-247X(80)90048-7. ISSN 0022-247X Santos, Eugene S. (1970). â€Å"Fuzzy Algorithms†. Information and Control 17 (4): 326–339. doi:10. 1016/S0019-9958(70)80032-8. Scarpellini, Bruno (1962). â€Å"Die Nichaxiomatisierbarkeit des unendlichwertigen Pradikatenkalkuls von Lukasiewicz†. Journal of Symbolic Logic (Association for Symbolic Logic) 27 (2): 159–170. doi:10. 2307/2964111. ISSN 0022-4812. JSTOR 2964111. Steeb, Willi-Hans (2008). The Nonlinear Workbook: Chaos, Fractals, Cellular Automata, Neural Networks, Genetic Algorithms, Gene Expression Programming, Support Vector Machine, Wavelets, Hidden Markov Models, Fuzzy Logic with C++, Java and SymbolicC++ Programs: 4edition. World Scientific. ISBN 981-281-852-9. Wiedermann, J. (2004). â€Å"Characterizing the super-Turing computing power and efficiency of classical fuzzy Turing machines†. Theor. Comput. Sci. 317 (1-3): 61–69. doi:10. 1016/j. tcs. 2003. 12. 004. Yager, Ronald R. ; Filev, Dimitar P. (1994). Essentials of fuzzy modeling and control. New York: Wiley. ISBN 0-471-01761-2. Van Pelt, Miles (2008). Fuzzy Logic Applied to Daily Life. Seattle, WA: No No No No Press. ISBN 0-252-16341-9. Wilkinson, R. H. (1963). â€Å"A method of generating functions of several variables using analog diode logic†. IEEE Transactions on Electronic Computers 12 (2): 112–129. doi:10. 1109/PGEC. 1963. 263419. Zadeh, L. A. (1968). â€Å"Fuzzy algorithms†. Information and Control 12 (2): 94–102. doi:10. 1016/S0019-9958(68)90211-8. ISSN 0019-9958. Zadeh, L. A. (1965). â€Å"Fuzzy sets†. Information and Control 8 (3): 338–353. doi:10. 1016/S0019-9958(65)90241-X. ISSN 0019-9958. Zemankova-Leech, M. (1983). Fuzzy Relational Data Bases. Ph. D. Dissertation. Florida State University. Zimmermann, H. (2001). Fuzzy set theory and its applications. Boston: Kluwer Academic Publishers. ISBN 0-7923-7435-5. [edit]External links

More Than a Veil

More Than a Veil A Feminist Readings of Marjane Satrapi’s Persepolis Cultural differences have been on the foreground of the ongoing struggle between the United States and Iran since the 1970’s. Stereotypes are built on misunderstandings which can prove costly in international relationships. Our national media coverage of Iran portrays radical Islamic men oppressing their female counterparts. Many American citizens have narrow opinions on Iranian women, most of them dealing with the infamous veil that Islamic girls wear females.Marjane Satrapi in her biographical novel Persepolis examines Iranian women’s roles in the Islamic Revolution, breaks the myth of the oppressing veil, and demonstrates how Iranian boys and girls are socially constructed. Satrapi does all of this with a nontraditional writing style as she challenges the more common coming of manhood tale called a Bildungsroman (Barry p. 129) with her own coming of womanhood narrative. In America it is widel y believed that women in Iran are to be seen and not heard. That Iran is controlled by an extreme patriarchy where women voice no opinions on social issues.However, we see in Persepolis that Marjane comes from a family with strong women like her mother and grandmother. Her mother routinely takes part in protesting alongside her husband in the streets of Tehran. (Satrapi p. 18) Marjane’s mother is an example of the misconception that women in Iran are subjects. Marjane’s mother illustrates to us how women all across Iran were active during the Islamic Revolution, as protestors, collaborators, or victims. (Botshon p. 5) Agency is not just shown in adult women in Persepolis but also in adolescent girls.Many Americans are quick to point out the veil which covers an Islamic women’s face as a sign of the extreme patriarchy in Iran. However, in the beginning of Persepolis we see Marjane as a child and other little girls taking their veils off at school to use them for games like jump rope. (Satrapi p. 3) This imagery immediately shatters our connotations of disciplined Iranian girls and focuses us more on the playful resistance which the school girls demonstrate. This rebellious nature of Marjane does not stop in childhood despite the oppressive agenda of the school board.Marjane’s self-expression continues as a teenager when she adopts American culture ideas like punk rock clothing and even owning a Kim Wilde and Iron Maiden poster, which her parent smuggled in from Turkey. (Satrapi p. 127-129) In all of these scenes Marjane is drawn on the pages of the novel without having her veil on. These scenes are an example of how some girls were not submissive to Islamic rule as is it often depicted in our own media. Even though women had proactive roles in the Islamic Revolution they were still constructed and treated differently in Iranian culture.Marjane’s mother speaks of the violent soldiers she had encounter in the streets of Tehran o ne day when she was caught not wearing the mandatory veil; â€Å"They insulted me. They said that women like me should be pushed up against a wall and fucked. And then thrown in the garbage†¦And that if I didn’t want that to happen, I should wear the veil. †(Satrapi p. 74) In this scene it is clear that the Islamic regime agenda is to suppress Iranian women’s individuality, but how come these military men are so violent?The answer may be in the way that girls and boys were socially constructed during the Islamic Revolution. In Iranian culture it is common for boys to learn military values at school while girls would learn more suitable household skills like knitting and sewing so that they could make winter hoods for the soldiers. At a young age boys are taught to be soldiers and take part in war while girls are helping war efforts indirectly. Aggression in boys to some people may seem natural; however, in Iran young boys are being taught this social trait. The veil itself is a way that Islam fundamentalist try to construct their women into being oppressed and submissive. The wearing of the veil is enforced by school officials who have an Islamic agenda, however; many girls are taught contradictory ideas about the veil by their parents at home. Marjane would have been more susceptible to Islam fundamentalists if she did not come from a family with strong independent female figures. Satrapi demonstrates clearly that gender roles are taught in institutions like religion and school and are not natural.Even more importantly Satrapi writes about how she rebelled against these norms, which makes Persepolis an original narrative of growing up as a girl in Iran. Persepolis in its roots is a personal female memoir of Marjane Satrapi’s growth into womanhood while being raised in Iran during the Islamic Revolution. The story of Marjane Satrapi’s life cannot be duplicated by another author. Marjane grew up in a confusing time where c omplex issues of religions, politics, and class formed an authentic female version of a classic Bildungsroman tale.Satrapi’s Persepolis questions western thought about Iranian women. Without Marjane Satrapi’s personal experience it is easy to believe that a similar Islamic Revolution tale told by a female protagonist would focus on the hardships of being oppressed and not the variety of social classes that depict rebellious Iranian women. Without Marjane Satrapi, Persepolis could have had an unoriginal western stereotypical story about Iranian women. Marjane Satrapi literally makes herself the central character as the author.Persepolis as a feminist work shows the value of women in Iranian society, the social construction of girls and boys, and the complex issues in Marjane’s life which are reflected in her work. Many misconceptions about Iranian women are dismissed in Persepolis. Satrapi shows Iranian women as agents with a cause rather than subjects with no vo ice. Although we are use to the typical submissive Iranian women waiting for liberation, Satrapi blows this belief up for western reader. Marjane Satrapi’s Persepolis humanizes the Iranian female population which is all too often illustrated in United States’ media as being oppressed by a veil.Works Cited Babak. Elahi. Frames and Mirrors in Marjane Satrapi’s Persepolis. University Nebraska Press. Vo. 15 No. 1-2. 2007. 312-325. Article. Barry. Peter. Beginning Theory: An Introduction to Literary and Cultural Theory. 3rd ed. Manchester. Manchester University Press. 2009 Print. Botshon. Lisa. Plastas. Melinda. Homeland In/Security: A Discussion and Workshop on Teaching Marjane Satrapi’s Persepolis. University of Illinois Press. Feminist Teacher, Vol 20. No. 1. 2009. 1-14. Article. Satrapi. Marjane. The Complete Persepolis. New York. Pantheon Books. 2007. Print.