Storytelling can help making the brand means much to the audience Essay

Storytelling can help making the brand means much to the audience because the stories just like a bridge which create a real connection between the work and the audience - Essay Example Storytelling presupposes that a consumption story protagonist tells a personal story in which he consciously or unconsciously intertwines a brand. Most often the existence of the brand influences and changes protagonist`s life for better (Woodside et al., 99). Storytelling in business is exceptionally important because it creates credibility of the brand making the product more real. Good myth can deliver the main message less persistently and more naturally. It is impossible to create something that will not breed similar concurrent products; however, it is possible to make the of the product unique. Myths shape information about the product in an effective way- not with facts but with coherent experiences of people. We all are prone to believe more to what we read or what feel and experience, and storytelling and myths in marketing is the most reliable way of facts presentation. It is also important to mind that stories are usually shared, not facts, and the probability of the advertisement with a good story to go viral is much higher (Thomas 1). Whole Foods, one of the biggest health food companies in the United States is good example of effective storytelling. Their myth is about healthy benefits of their products that change life of consumers. They claim that natural food is much better for the body and you as you will feel more energetic and healthier eating it. Those who consume this food care about themselves while those who prefer other products do not (Mathews & Wacker, 13) Nike is another example of an effective storytelling in marketing. The company is selling the myth about personal perseverance and resistance to the world and the following success. Nike has created a philosophy based on sportsmen who dedicate their lives to fighting with ordeals, rivals, and themselves finally and achieving success in this fight. In the story the product itself is placed on the

Sam's Liability for SamCom Ltd's Obligations Essay

Sam's Liability for SamCom Ltd's Obligations - Essay Example Promoters also have a fiduciary duty to the shareholders, as he stands in the same position as a company director. As such, Sam cannot make a secret profit and he must have full disclosure with any transaction that he takes while he is the promoter of the company. He also cannot serve himself at the expense of the shareholders (Erlanger v New Sombrero Phosphate Co (1878) 3 App Cas 1218). The facts state that the business that became SamCom Ltd was valued at ?50,000, yet the business was sold to SamCom Ltd for ?90,000. This might be a breach of Sam’s fiduciary duty to his shareholders (Cahn & McDonald, 2010), if he did not disclose that his company was worth substantially less than what SamCom Ltd. paid for it. The solicitor who Sam hired to take the necessary steps for incorporation, however, is not considered a promoter, as Re Great Wheal Polgooth Co. Ltd. (1883) 53 LJ Ch 42 established that persons who are acting as a professional capacity at the behest of the promoter, such as solicitors, do not become promoters. As for the contract to buy the silicon chips for ?5,000, this is a pre-incorporation contract, and the company would not be bound on this contract. This was established in the case of Kelner v Baxter (1866) LR 2 CP 174, which established that pre-incorporation contracts do not bind the company. ... was incorporated, so the company would not be bound by this contract. Separate Personality of the Company and Lifting the Veil On the facts, it may be assumed that this is a closely held corporation. This does not, however, negate the separate legal personality of SamCom Ltd. According to established English law, a corporation is a separate legal personality who has the ability to sue and be sued and hold debts in its name (Wild & Weinstein, 2011). Moreover, the fact that only one person is a corporation does not defeat the separate legal personality of the corporation. This was established in the seminal case of Salomon v. Salomon & Co. [1897] AC 22. In this case, Salomon made leather boots, and he was basically the sole bona fide shareholder of his company. The company went into liquidation, and the creditors attempted to make Salomon personally liable for the company's debts. The Salomon court held that, as long as a company is a legal entity, then the business, and the debts, bel ongs to the company, not to the shareholder(s). In this case, the lower courts had attempted to say that Salomon himself was liable, because he was the only interested shareholder – the other shareholders were his family members, and they were disinterested. The House of Lords held, however, that this does not defeat the claim of corporate personality. Therefore, this case may be applied to the facts, in that SamCom Ltd. is a closely held corporation, but, as per Salomon, the corporation would still have a separate legal personality and Salomon further demonstrated that corporations, because they are separate legal entities, will be liable for the debts incurred by

The implications of downsizing (rightsizing) to the employees, Research Paper

The implications of downsizing (rightsizing) to the employees, communities, and families of the employees - Research Paper Example Downsizing can have many implications on employees, their families as well as the communities in which rightsizing organizations operate. The impacts on employees may include loss of morale, financial loss and emotional and psychological stress among other effects. Similarly, their families are bound to suffer a reduction in standards of living and may also be subjected to psychological torture in the period that their bread winners remain jobless. Downsizing can also negatively impact on societies in which they operate. Through massive layoffs, the living standards in the societies decline and robbery may take lead in communities which are deficient of job opportunities. Irrespective of the motives, corporate downsizing may yield considerable consequences on the superficial corporate social responsibility of any organization. This paper explores the implications of downsizing on employees, their families and communities. How Downsizing (Rightsizing) Affect Employees Downsizing is a practice that has become synonymous with contemporary organizations. The experience of working in an environment with high likelihood of redundancy and seeing co-employees leave an organization has become part and parcel of workers. Downsizing in organizations makes employees to feel anxious. It affects the morale and also threatens the welfare of employees in numerous ways. In most occasions, employees may perceive the organization as unfair and behaving in unwarranted manner. Besides affecting the morale of employees, downsizing also thwarts trust, employee commitment, loyalty and performance. According to Redman and Wilkinson (2001), downsizing causes â€Å"downsizing syndrome† on survivors. It also imposes psychological impacts on leaving employees. i. Downsizing Implications On The Morale Of Employees Employee morale is a crucial determinant of organizational performance. In the event of downsizing, both surviving employees and downsizing victims tend to exhibit low work morale. Downsizing creates adverse emotions among remaining workers who feel withdrawn from executing their organizational duties. Moreover, surviving employees usually feel irritated, grief, betrayal and are psychologically estranged from their organization. Despite the fact that employees usually struggle to perform better in order to retain their jobs after downsizing, their attempt is usually compelled and not out of free will. Surviving employees are always ready to try new approaches to task execution. With few employees increasing, work burden increases and so does the stress level for employees. Consequently, a downsizing organization may fail to realize it anticipated better performance because of deteriorating morale of employees. In some cases, downsizing might even lead to protest and rampant absenteeism among employees, who feel uncertain as to what might become of them in the near future. The loss of longtime workmates and close friends adversely affect both leaving a nd surviving employees. The idea of separation flattens the morale of remaining employees, which in turn lowers the performance level. It is quite obvious that employees are bound to loss morale in the event of downsizing. Therefore, organizations should be ethical enough to mitigate the impact of downsizing on employees by ensuring adequate

Fresh Food is always better than Frozen Food Essay

Fresh Food is always better than Frozen Food - Essay Example Over the years the market for frozen food has grown tremendously. Market research has revealed that many of the consumers use frozen food because they find the â€Å"Ready-to-Eat† deli lines a very convenient option because with the passage of time life is becoming very fast paced and going through the hassle of cooking food appears to be a waste of time when convenient food solutions are present for the consumers. But the important question here is how far consumers are willing to go for convenience? Would they disregard the fact that frozen food carries with it the potential of harmful bacteria and diseases which can result in serious illnesses? There has been a lot of debate over the health implications of frozen foods, many believe it to be a myth but some researchers have proven that if frozen food is not cooked at the optimum temperature then it can adversely affect the health of the consumers. According to experts frozen food is safe if it is made sure that it is stored below zero degrees centigrade at all times. Freezing food slows down the activity of the microorganisms present in the food but does not inhibit it altogether. Therefore, when the food is left to thaw the rate of activity of the microorganisms is much more than that of fresh food. Consequently, if frozen food is not cooked immediately it can be very harmful for the human body. Moreover, the enzymatic activity causes chemical reactions in food which are not halted by freezing. This enzymatic activity can cause health problems when frozen vegetables are eaten and are not particularly dangerous in terms of meat and fish. To ensure that frozen vegetables are safe to eat they first need to either be blanched or partially cooked for some time before frozen (United states Department of Agriculture Food Safety and Inspection Service , 2-3). Our argument here is why go through so much hassle and stress regarding health when one can avoid it by using fresh food? When using fresh food one can be sure of the fact that all the ingredients used have been hand-picked by the consumer and that he has himself cooked them therefore the element of a lack of hygiene does not hold true while using fresh food. Listeria is the name of a pathogen which is not very commonly known to the masses. This pathogen causes severe food-poisoning and surprisingly patients infected by the Listeria pathogen are hospitalized the most compared to other food-poisoning pathogens such as the E.Coli bacteria, which the masses are more aware of but is milder when compared to Listeria. The major difference between Listeria other food-borne pathogens is that Listeria can throve in an atmosphere of low oxygen and low temperatures. Consequently, in frozen ready-to-eat meals the Listeria content is very high. The listeria content is particularly high in frozen food containing meat or poultry, therefore when people consume such a diet they are vulnerable to being exposed to a harmful pathogen such as Listeria which can affect the well-being of the individual by initially starting off as a mere flu and moving on to even a nervous system infection. People with low immunity need to be particularly careful when consuming products that are otherwise considered not very safe to eat such as frozen ready-to-eat meals. Moreover, people suffering from diseases such as AIDS,

Leading by Example Assignment Example | Topics and Well Written Essays - 250 words

Leading by Example - Assignment Example Politics entails making the masses believe on the candidate’s potential (Luce, 2008). As such, the society will hardly grant a candidate who lacks convincing words an opportunity to execute actions. This indicates that an action only strategy cannot proliferate well in the contemporary world dominated by the media and technology (Lattimer, 2009). Apparent evidence is the Obama campaigns and leadership. Obama’s appealing performance over the campaign was attributable to his strong media command (Lattimer, 2009). For instance, in his initial stages, he managed to beat Clinton by outshining her in media debates. As such, he was able to market his ideologies to the masses hence realizing considerable popularity. Importantly, we witness the influence of the media in the present leadership with the frequently scrutiny of the world’s leaders. Media provides an avenue through which the society can challenge leader’s actions. According to Shah (2012), leaders are presently investing heavily on media and only individuals capable of handling words’ politics comfortably will survive. Indeed, Luce (2008) affirms that the harsh challenges, which faced Clinton’s presidency during the eve of his tenure, undermined his popularity considerably. Evidently, the contemporary leaders cannot alienate their leadership career with the media influence hence understanding the position of the stage is a common tactics of

Stragegic management of human resources Essay Example | Topics and Well Written Essays - 6500 words

Stragegic management of human resources - Essay Example A customised version of Integrated Management Process (IMP) used by SAB to set the ball rolling relies on the same set of principles, techniques and practices as the case study demonstrates. Evidently, performance depends not only on hard and attenuating work of the personnel, but also on such essential characteristics as competence and ability to learn and develop. Despite the visible simplicity, the problem of effective training and development of employees faced by SAB during the attempt to solidify and further reinforce their market positions was exceptionally complex. A failure to properly, effectively and continuously train and educate the human resources in the right areas of the business, at the right time and at the right cost would have inevitably result in serious inefficiencies, considerable operational difficulties and even collapse of the organisation (Buckle & Caple, 2004). In order to evaluate the programme implemented by SAB one must be aware of the basic theoretical principles an effective programme must rely upon. An effective SHRD programme should be built around three basic theoretical concepts: organizational development change; leadership development; individual, group and organizational learning (Reid, Barrington & Brown, 2004). Although IMP focuses primarily on business planning, communication and performance management processes, the key element of the company's transformation was apparently learning since new skills and attitudes were required. In the past, learning focused primarily on individuals: people worked in large bureaucracies or assembly lines and, consequently, the goal of learning under such circumstances was training of the skills required for their functioning. However, since approximately three decades ago, the focus of learning in organisations began to shift from individuals to groups, and, what was even more important, the meaning underlying the constructs 'learning', 'training' and 'development' transformed dramatically. Scholars started conceiving these constructs as continuous rather than occasional while the purpose and the process of learning were also reformulated and recognised as vital for effective organizational performance (Harrison, 2005). Such continuous perception of learning as the key element of business transformation was probably the main factor of SAB's success: heavy investments in learning and development to support change turned systematic rather than being occasional. The systematic approach toward training, learning and development of employees emphasises such crucial element of the process as continuity while the earlier perspectives often viewed the process as linear and discrete with clearly defined beginning and end (Armstrong, 1996). Systematic approach to organizational development implies clearly identification of what employees should know and how they should act to be effective at a particular job; it also ensures that employees are adequately prepared in terms of the necessary knowledge, skills, and attitudes to fulfil their responsibilities (Kenney & Reid, 1994). Such systematic strategy implemented by SAB helped managers and supervisors get

Sex trafficking Essay Example | Topics and Well Written Essays - 1000 words

Sex trafficking - Essay Example Human and sex trafficking are activities that occur almost everywhere; however, the majority do not realize their existence. In most cases, organized criminal syndicates lure the victims in the places where they found themselves, and afterwards provide them with some cheap employment under some threatening working conditions (Watanabe 01). In this way, they are being used to benefit other persons. The victims are usually placed in conspicuous sight where they are being abused in unnoticeable manner. That is, the public will never know that people they interact with are victims of either human trafficking or sex trafficking, but is will not be surprising to find them with bruises, lacerations, and cigarette burn among other marks on their legs, stomachs, and backs. Most of these victims work and sleep in brothel, restaurant, hotels or apartments, and the owner charges them levies for anything deemed he/she deems incorrect; thereby, crippling them and controlling them as they so wish. In most cases, the victims of sex trafficking are unable to escape their captors, since they have been mentally manipulated; they have the fear that if they or their family member or members shall be killed if they escape. Thus, to them escaping has never been an option (Bales 78). It worth stating that, people get too busy with their daily errands, and ever now little of the world around them, and with such busy states of life they can never realize that their some people who genuinely need to be helped, rather being removed from bondage of slavery (Kristof 01). In most instances where sex or human trafficking victims have reclaimed freedom, it is through some individuals who noticed and took an interest on something out of the obvious, then got involve, thereafter... Sex trafficking is usually promoted by high demand for sex, particular from young children. So the sex trafficking often affects the children. The sex trafficking for children seems to be too high that the captors need to keep their baskets full. They full maintain their supply through sex trafficking. As many kids are being trafficked for sex into the United States, is the same way the American kids find their ways out of the united states into other countries as victims of sex trafficking. Notably, the white, American kid is a vital commodity for sex outside the territories of the United States, especially where there is none. Statistically, there are about three hundred American kids who go missing every day, and if the media is not reporting about it, it does not mean it is not occurring. Therefore, the United States’ government with the help of other relevant organizations should help curb human and sex trafficking both into and outside the United States boarders. The United States government should adopt and effectively support the Nations Convention against Transnational Organized Crimes. Additionally, the United Nations should effectively implement its protocols that suppress sexual exploitation and forced labor among other modern days forms of slavery. In this manner, the United States’ kids and kids from other continents and nations shall be free from human and sex trafficking.